Annual Report — FY 2024
Filed February 18, 2025
Revenue grew 29% year-over-year to approximately $3.6 billion, but Roblox remains deeply unprofitable, posting a net loss of around $1.1 billion in 2024 — an improvement from prior years yet still substantial as stock-based compensation and infrastructure costs weigh heavily. The platform continues to bet on aging up its user base and expanding monetization through advertising, with geographic diversification showing strength in Europe and Asia-Pacific alongside its North American core. Bookings growth and engagement metrics are the real indicators to watch, as Roblox's unique deferred revenue model means reported GAAP revenue significantly lags the cash users actually spend on the platform — and with $1 billion in long-term debt maturing in 2030, the path to profitability remains the central question for investors.
Filing details
Performance by segment
Roblox Platform
Roblox operates as a single reportable segment. Revenue grew 29% YoY to $3.6 billion in 2024, driven by higher bookings of $4.37 billion (up 24% YoY) and increased amortization of prior period deferred revenue. Average DAUs reached 82.9 million with 73.5 billion hours engaged, while average daily unique paying users grew from approximately 852,000 in 2023 to approximately 1,040,000 in 2024. The company narrowed its consolidated net loss to $940.6 million from $1,158.9 million in 2023, while developer exchange fees paid to creators rose 25% to $922.8 million.
“Our mission is to connect a billion users with optimism and civility. We are constantly improving the ways in which our Platform supports shared experiences, ranging from how these experiences are built by an engaged community of developers and creators to how they are enjoyed and safely accessed by users across the globe.”