Evidence100%Authoritative
FactConfirmedFinancial·February 11, 2026
Immersive Ad Units Shipped Including Rewarded Video, Billboards, and Portals
Roblox now offers creators the ability to insert programmatically served immersive ad units—Rewarded Video, Billboards, and Portals—into experiences, with creators accumulating earned Robux from impressions and teleports.
Evidence Strength
Evidence100%Authoritative
Backed by sec filing
Single publisher source
Includes official or primary source
Key Development
High-significance development (rated 8/10)
Confirmed — verified event
Insights
First tracked
February 18, 2025
Last updated
February 11, 2026
Sources
2 sources
Related Developments
Roblox Announces New Advertising Policies Effective May 4, 2026 with Creator Revenue Sharing Coming in 2027Roblox Expanding Creator Access to Ad Formats and Brand ToolsRoblox VP Latham: Brand Integration Fee 'Is Not About Revenue at All'Roblox to Begin Charging Creators for Brand Integrations Starting 2027Roblox Data Stores Experience-Level Access and Storage Limits Rollout Begins April 9
Sources (2)
Source Timeline
- 10-K — 2026-02-11 (RBLX)SEC EDGAR·Feb 11
- 10-K — 2025-02-18 (RBLX)SEC EDGAR·Feb 18, 2025
Evidence Strength
Evidence100%Authoritative
Backed by sec filing
Single publisher source
Includes official or primary source
Key Development
High-significance development (rated 8/10)
Confirmed — verified event
Insights
First tracked
February 18, 2025
Last updated
February 11, 2026
Sources
2 sources
Related Developments
Roblox Announces New Advertising Policies Effective May 4, 2026 with Creator Revenue Sharing Coming in 2027Roblox Expanding Creator Access to Ad Formats and Brand ToolsRoblox VP Latham: Brand Integration Fee 'Is Not About Revenue at All'Roblox to Begin Charging Creators for Brand Integrations Starting 2027Roblox Data Stores Experience-Level Access and Storage Limits Rollout Begins April 9