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FactConfirmedBusiness·March 17, 2026

MACROHARD Joint Venture Between Tesla AI and xAI Launches Under Ashok Elluswamy

Tesla VP of AI Software Ashok Elluswamy is now leading MACROHARD (Digital Optimus project), a deeply integrated Tesla-xAI joint venture to build enterprise-grade autonomous digital workers combining xAI's Grok reasoning with Tesla's physical AI agents, running on Tesla AI4 chips and xAI server clusters.

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