Evidence45%Reported
FactConfirmedProduct·January 6, 2026
Roblox Homepage Feature Ad Unit Launched in Closed Beta
Roblox introduced the Homepage Feature, a new premium CPM-based ad unit on the Roblox homepage that converts brand video creative into an immersive 3D environment, now live in closed beta with brands including e.l.f., Sam's Club, and Universal Pictures.
Evidence Strength
Evidence45%Reported
Based on original reporting
Single publisher source
Insights
First tracked
January 6, 2026
Last updated
January 6, 2026
Sources
1 source
Related Developments
Solid Modeling on MeshParts Enters Studio BetaOpen Cloud Configs API Shipped for Programmatic Experience ManagementRoblox Home Discovery Revamp Adds Standout Games, Deep Play Signal, and Blended AdsFragment and Sweep APIs Launched in Studio Beta for Destruction and Cutting MechanicsServer Authority Studio Beta Approaches General Release in 1-2 Months
Sources (1)
Source Timeline
Evidence Strength
Evidence45%Reported
Based on original reporting
Single publisher source
Insights
First tracked
January 6, 2026
Last updated
January 6, 2026
Sources
1 source
Related Developments
Solid Modeling on MeshParts Enters Studio BetaOpen Cloud Configs API Shipped for Programmatic Experience ManagementRoblox Home Discovery Revamp Adds Standout Games, Deep Play Signal, and Blended AdsFragment and Sweep APIs Launched in Studio Beta for Destruction and Cutting MechanicsServer Authority Studio Beta Approaches General Release in 1-2 Months