Evidence40%Reported
OpinionFinancial·March 18, 2026
Skift: Loyalty Program Member Counts Are Misleading Metrics for Travel Companies
Skift analysis of three years of SEC filings from 13 travel companies across OTAs, hotels, airlines, and cruises argues that growing loyalty member counts are not translating into lower customer acquisition costs, questioning the effectiveness of loyalty program investments.
Evidence Strength
Evidence40%Reported
Based on original reporting
Single publisher source
Insights
First tracked
March 18, 2026
Last updated
March 18, 2026
Sources
1 source
Related Developments
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Sources (1)
Source Timeline
Evidence Strength
Evidence40%Reported
Based on original reporting
Single publisher source
Insights
First tracked
March 18, 2026
Last updated
March 18, 2026
Sources
1 source
Related Developments
American Express SkyMiles Cash Sales Reach $1.9B in Q1 2025, Up 13% YoYFree Wi-Fi via SkyMiles Account Deployed on Most Domestic Mainline FlightsDelta Uber Partnership Launched Enabling SkyMiles Miles Earn on Rides and DeliveriesSkyMiles Credit Facility Refinanced and Extended to October 2028Delta–Uber Airport Drop-Off Integration Launched at LGA and ATL