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OpinionFinancial·March 23, 2026

Morgan Stanley Cuts 2026 Global Smartphone Shipment Forecast to 1.1B Units (-13% YoY)

Morgan Stanley reduced its 2026 global smartphone shipment forecast from 1.3 billion to 1.1 billion units (-13% YoY), expecting Android shipments to fall 15% versus only a 2% decline for Apple, due to unprecedented memory cost inflation hitting Android vendors.