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OpinionBusiness·March 25, 2026

YouTube Exec Highlights Platform's Strategic Position vs. Netflix as a Content Economy Leader

YouTube managing director Justine Ryst countered Netflix rivalry talk by emphasizing YouTube's 2.7 billion monthly active users, its revenue-sharing model paying back more than half of revenue to content owners, and Omdia data projecting YouTube's global audience to be three times larger than Netflix's by 2030.