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OpinionBusiness·March 24, 2026

CNBC: Gap CTO Says Gemini Gives Retailers Better Control Over Shopping Experience Than ChatGPT

Gap CTO Sven Gerjets told CNBC that Google Gemini's approach to agentic shopping allows retailers to have better control over the shopping experience compared to OpenAI's ChatGPT, as retailers provide product data directly rather than having it crawled.